Lumosityのbrain-training gameは合理的な根拠なく優良誤認させる消費者保護法違反？

下記の記事が出ている。

　FTC: ‘Brain training’ brand Lumosity didn’t have the research to back up its claims
　Washington Post: January 5, 2016
　https://www.washingtonpost.com/news/the-switch/wp/2016/01/05/ftc-brain-training-brand-lumosity-didnt-have-the-research-to-back-up-its-claims/

　Lumosity to Pay $2M to Settle FTC Charges Over 'Brain Training' Ads
　NBC: January 5, 2016
　http://www.nbcnews.com/business/consumer/lumosity-pay-2m-settle-ftc-charges-over-brain-training-ads-n490571

　FTC Hits Lumosity With Fine for Deceptive Brain Health Ads
　Wired: January 5, 2016
　http://www.wired.com/2016/01/ftc-hits-lumosity-with-fine-for-deceptive-brain-health-ads/