人間の脳には従来考えられていたよりも10倍の記憶容量がある？

下記の記事が出ている。

　The human brain can store 10 TIMES as many memories as previously thought, says study
　Daily Mail: 20 January, 2016
　http://www.dailymail.co.uk/sciencetech/article-3409210/Why-good-remembering-human-brain-store-10-TIMES-memories-previously-thought-says-study.html